Welcome back to the Fearless Friday newsletter!
This week, we will look at what investors and founders should be aware of in our new Labour Government. An overview of some Consumer behaviour shifts. Plus, another great small business spotlight. As always, we hope this adds a little value to your venture. Enjoy!👇
Labour Policies Impacts
The Labour Party's policies could significantly impact venture capital, Founders and investments. So here are four changes to keep in mind:
- Tax Stability: With corporation tax capped at 25%, venture capitalists can anticipate a predictable tax environment and a stable financial planning foundation for Founders.
- Investment Opportunities: Labour's push for private sector involvement will create more opportunities in sectors like clean energy and infrastructure.
- Regulation: Stricter regulations might increase compliance and operational costs and create new markets for innovative solutions.
- Employment Reforms: Changes in employment laws, such as day-one employment rights and banning zero-hours contracts, may affect startups' operational flexibility, impacting hiring practices and costs.
With this new Labour government, things look to be changing quite a bit. Staying informed is the key to staying ahead of the game. Keep an eye out for more of our updates on what new policies could mean for you!
Consumer Behaviour Shifts
Let's run through some key consumer behaviour shifts and how you can adapt and take advantage of them...
- Expectation for multiple payment options, including BNPL (Buy now, pay later). To reduce friction in the purchasing process. Services like Klarna, Afterpay, or Sezzle can be beneficial.
- Increased preference for ethical and sustainable products. Use sustainable packaging and highlight these efforts in marketing to appeal to environmentally conscious consumers. Certifications like Fair Trade or USDA Organic can add credibility.
- There has been a rise in monthly subscription services. Create subscriptions for products or services customers regularly need, such as beauty boxes, pet supplies, or meal kits. Offer incentives like discounts or exclusive products for subscribers.
- Increased spending on pet-related products. Consider hosting events or workshops focused on pet care to engage the community.
- Expanding mindfulness and mental health market. Introduce products or services that promote mental wellness, such as meditation apps, journals, or relaxation aids. You could partner with local therapists or wellness coaches to offer workshops or classes.
Small Business Spotlight: @Hip Pop Kambucha
Introducing our small business spotlight: Hip Pop Kambucha, Founded by Emma Thackray and Graham Beales in 2019 and based in Manchester. Hip Pop is an alternative beverage brand bringing a little rebellion to the gut health game.
So, how did the brand originate?
Kenny had been experiencing stomach issues, and after learning about the benefits of kombucha in America, Emma taught him how to brew it. Remarkably, Kenny's symptoms improved within weeks. This positive outcome inspired them to establish a kombucha microbrewery, which has since grown into the thriving business known today as Hip Pop. So not only do the drinks taste great, but they also do great things for your health!
"We're a small family business with one key goal - Taste good, Do good. We're all about Gut Health"
Check out Hip Pop op Kambucha here: https://drinkhippop.com/