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The Influence of a Great Value Proposition

Welcome to This Week's Marketing Round-up: Insights, Updates, and Tools for Founders and Teams

This week's Marketing Round-up explores value propositions, some great ways to improve your reach on Instagram, TikTok as a search engine and an exciting AI automation tool. As always, we've tailored the round-up for founders and their teams. Let's get into it!

📈 Industry Insights: The Power of Storytelling for Founders

Let's talk about the power of a great value proposition.

Answering the crucial question, "Why should customers choose your brand over competitors?" Here are 3 reasons why having a clear value proposition is essential for your success:

1. Effective Communication: It makes conveying the benefits of your offerings easier, enhancing your marketing impact.
2. Customer Engagement: Addressing specific needs and desires strengthens your connection with your audience, increasing engagement.
3. Competitive Advantage: Highlighting what sets you apart gives you an edge in a crowded market.

In summary, a clear value proposition helps you articulate your unique benefits, resonate with your target audience, and build a strong foundation for your brand's success.

🤳 Social Media Platform Updates

📱 CTA's that harm your reach, according to Instagram

Instagram released a reel detailing some commonly used techniques that might harm your reach on the app. Most notably, If they believe your content explicitly asks for engagement through shares, comments, tags, or other actions, they won't recommend it.

An example is asking people to comment with a specific word, number, or emoji. However, they DO encourage you to create content that inspires people to engage in real discussion, so open-ended questions as a call to action.


📱 TikTok is being considered a search engine.

Users can type their queries into the search bar and receive a feed of short videos related to their search. 40% of younger users would rather search on TikTok than Google (Forbes).

Where Search Engine Optimisation (SEO) has been the focus of Google for marketers, using these skills to increase searchability on TikTok or even Instagram Explore may be your ticket to great reach! Include keywords in your video captions, work out which keywords users will be searching for and include them in text or even through hashtags.

🚀 Marketing Tips and Tools for Founders

As busy founders, you know that engaging with your followers on Instagram is crucial for building engagement and improving your visibility in the Instagram algorithm. But that can take a lot of time and effort; that's where automation tools come in handy.

🤖 Manychat: A Powerful Tool for Messenger Marketing

Manychat is an AI tool that integrates with social media platforms to create automated message flows triggered by user prompts. It can be integrated with Instagram, WhatsApp, Messenger, and SMS. For example, You can also prompt followers to comment with specific words or emojis to receive a product link, discount, or entry into a competition.