This Friday, we’re taking you through our fearless investment model, catching you up on recent...
In this week's Newsletter, we’re spotlighting our partner Pets Purest | Natural Pet Care, introducing our latest addition to the fearless family and giving you one last chance to join our free workshop focused on combating founder challenges.
Grab a coffee and enjoy!
Pets Purest Re-brand
The team at Pets Purest has been busy behind the scenes, so let's get you up to speed!
Last week, our partner revealed their NEW rebrand to the world! While still offering the same high-quality, 100% natural products that are loved, they felt a refresh was necessary to support their new company vision and ambitious growth plans. The changes include the introduction of a brand-new logo, website, and packaging designs across their full product range.
A brand refresh can be hugely impactful for startups to communicate a fresh narrative, connect with new audiences, and reinforce trust among existing ones. Let's check out the results of our partner's rebrand since the announcement.
Week on week, the team has seen:
📈 A 50% increase in total sales
📈 A 39% increase in website sessions
📈 And a 7% conversion rate!
Top sellers have included:
🧴 Plaque Removal Powder
🦷 Dental Spray (loved by TikTok)
🤧 Allergy & Itch Daily Supplement Treats
These results highlight the power of a rebrand. Founder Oliver Bristowe Bristowe said, "It's definitely a different look for the brand; however, we believe it's pretty unique within the market and reflects our values. We don't try to hide anything from our customers and show clearly what ingredients we include across all of our products, making it simple for pet owners to understand exactly what the product is and does."
To check out the website, head to the link here.
Pets Purest X The Sunday Times 100
The exciting times don’t stop there for Pets Purest!
Last month, the brand secured a spot in The Sunday Times' 100 Fastest growing companies as well as an impressive #15 slot on the FEBE Growth 100!
And the celebration continues with two of our incredible podcast guests Brandbuildr Ltd and Little Moons also securing their spot on The Sunday Times 100.
Huge congratulations to everyone featured 👏🏻
New Addition To The Fearless Family
A new addition to the Fearless Adventures family!
This week, Sabrina Olson began her journey with us. Sabrina will be working hard to support the growth of our portfolio businesses and head up the digital creative side alongside Maia King.
We’re thrilled to have you onboard Sabrina!
Awards Season
📣FEARLESS ADVENTURES SHORTLISTED 📣
Fearless Adventures have been shortlisted for the SME Business Awards Elite Awards, under the category Best in Entrepreneurial Investment & Growth Strategy Support 2023!
The SME Business Elite Awards recognise the best and the brightest SMEs in the UK. With the UK SME sector being a huge diverse portfolio of businesses, these awards want to praise businesses and provide them with the recognition they deserve - we’re absolutely thrilled to be part of it.
But wait, there’s more! The British Small Business Awards Shortlist was announced this week in which Fearless Adventures was shortlisted for Business Lender of the Year as well as The Fearless Academy shortlisted in the category of Inclusion Initiative of the Year!
Huge shout out to the entire team for making this happen. Bring on the awards ceremony!🤞
The Summit By Fearless Adventures
🎙 OLIVER BRISTOWE X THE SUMMIT 🎙
Our portfolio partner Oliver Bristowe talks with David Newns about:
🐶 The idea behind Pets Purest
🤲 Adapting to work-life balance
🧠 The challenges of becoming a manager
Don't miss out on this episode, head to the link here.
🎙 TOM DUNLOP X THE SUMMIT 🎙
In this episode, the founder of Summize, Tom Dunlop discusses:
🚀Why building a network is everything
🧠Mindset is key to culture
📈There's no 'one way' to scale
To listen to the full episode, head to the link here.
Small Business Spotlight
This week's small business spotlight is Feather Bed Tales, a company that shares stories and greeting cards - brought to life with your own voice!
Featherbed lets you simply and easily narrate, record and share their digital books. Set up in 2020, Caroline founded with the intention to help children connect with absent loved ones and to share the joy of storytelling. After a series of vital events in Caroline’s life, she came to the realisation of the importance of voice in creating bonds and memories.
They also introduced a B2B subscription model, partnering with associations such as The Motor Neurone Disease Association and local libraries to offer Featherbed stories to any one part of these communities.
To read more from this brilliant company, head to their website here.
