The Power of Storytelling for Founders

Welcome to This Week's Marketing Round-up: Insights, Updates, and Tools for Founders and Teams

This week, we're introducing a brand-new Marketing Round-up tailored for founders and their teams. Dive into the latest industry insights, social media updates, and invaluable marketing tips and tools designed to elevate your business. Let's get into it!

📈 Industry Insights: The Power of Storytelling for Founders

In today's competitive market, storytelling isn't just a buzzword—it's a critical component for founders looking to scale and attract investment. Storytelling in marketing creates emotional attachments, fostering consumer loyalty. When people care about a brand, they follow its founder closely, creating a powerful connection that can translate into financial growth.

• Emotional Connection Drives Purchases: A whopping 84% of consumers buy from brands they feel emotionally connected to (Sprout Social).
• Outperforming Competitors: Companies with a strong brand story outperform their competitors by 20% (Forbes).

A compelling brand story not only garners emotional investment but also sparks financial interest from potential investors. Effective crafting and communicating your brand's narrative can set you apart in a crowded marketplace.

🤳 Social Media Platform Updates

Staying updated with the latest changes in social media platforms is crucial for effective marketing. Here are some noteworthy updates:

• Advertising Standards Authority (ASA): Social media influencers who are also brand owners must now mark their brand-related content as ads. This move ensures transparency and helps maintain consumer trust.
• X (formerly Twitter): The platform is now letting advertisers run their ads next to a curated list of creators, making it more appealing to advertisers looking for targeted ad placements.
• Google Ads: Google has removed look-alike audiences, similar to changes seen across various platforms due to GDPR regulations. This impacts how brands target potential customers.
• TikTok: Testing 60-minute uploads, TikTok is stepping up its game against long-form video platforms like YouTube. This could open new avenues for more in-depth content on the platform.

🚀 Marketing Tips and Tools for Founders

This week, we're focusing on AI as a powerful time-saving marketing tool. As a founder, staying active on social media can be incredibly time-consuming. From generating post ideas and planning content to writing and scheduling, the tasks can quickly pile up. AI tools can significantly streamline these processes:

• Planable: With the Re-write and Continue tools available on Planable's content planner, you can generate ideas and edit to your liking, making content creation more efficient.
• Hubspot: This platform offers AI content writer tools, SEO help tools, and brand voice tools to streamline your copywriting and other marketing efforts.
• Canva: Canva's AI image generator is an excellent tool for overcoming creative blocks, generating logo ideas, and more. It's perfect for founders who need a quick, visually appealing solution.

Researching current user interests and adapting your strategy accordingly will be crucial. AI will become essential for creating compelling and personalized marketing strategies as users gain more control over their data.